Marketing is one concept with a lot of content either online or when experts are exchanging views . Different experts approach marketing in different ways. The information online and other sources is way too much that a new business owner will have a difficult time knowing which way to go. No matter how you look at marketing, if you broke it down you will have three main steps to work with. The steps will be to capture, connect and convert the potential customers into actual customers. Brand positioning has to be looked at before you even begin to work on how best to capture, connect and convert with the customers.
The perception that the customers will have about you will be determined by how you position yourself. some car brands have built their name on producing luxurious vehicles for the affluent while others have a reputation for building vehicles that are reliable cheap. The two brands will be giving you the same product but they will be miles apart. The way a brand positions itself in the market will dictate everything else when it comes to marketing . Its not surprising therefore to find people buying a brand name even if there are other products in the market that play the same role and maybe even cheaper. Depending on how you position yourself in the market you are able to attract a certain category of the population without you even knowing.
Products that come with a high price tag will have budget customers seeking other options as they feel they are too expensive while the affluent groups will buy them as they tend to feel that higher price tags mean something is better. There is that target groups that your product will best suit, find them and position yourself in the market to engage with them. A lot of creativity needs to be applied when you are trying to capture the attention of potential customer, pass your message in an interesting way.
Here you are creating awareness about the product. The second step which is connecting will need to be thought out a little more because it can be hard to engage the customer in a conversation with a message on a flyer, you need to show them the value of the product . If the product solves a problem the potential customer as they will want to have the product. If you have been successful in making the customer see the way to have the product go on and make it tempting for them , through use of limited time offers and other similar strategies the customer will not want to miss out.